The board of directors


Expertise and wisdom

casey ching

Casey Ching, Treasurer

Casey Ching is Vice President of Corporate Properties for Servco Pacific Inc., one of the largest private companies based in Hawaii. In his role, Casey is primarily focused on developing and executing strategy for Servco's real estate holdings in Hawaii, the U.S., and Australia. Prior to joining Servco, Casey was a senior asset manager with Kamehameha Schools endowment group, responsible for a $300 million commercial real estate portfolio. His background also includes tenure with Stanford Carr Development as acquisitions and project manager, and with PricewaterhouseCoopers as a senior consultant. Casey is a former Certified Public Accountant.

Casey joined the Re-use Board in 2014. He also currently serves on the Executive Committee for the Urban Land Institute - Young Leaders, and board of directors for Shidler Alumni Association, and Reach The Runway. Previously, Casey served as a coach for the UH Business Plan Competition, a committee member for the Outrigger Duke Kahanamoku Foundation, and was a member of the Institute of Business Appraisers.

Born in Honolulu, Casey is a graduate of Punahou School. His academic career includes an MBA from the Shidler College of Business at UH Manoa, and a Bachelor of Arts with Honors, in Business Economics and Accounting from the University of California, Santa Barbara..

noreen reimel

Noreen Reimel, Secretary

As Ulupono Initiative’s communications manager, Noreen supports the development and management of the firm’s communications program, including branding, advertising, sponsorships and events.

“I am proud to play a role in helping Ulupono’s mission to improve the quality of life for the people of Hawaii. It is rewarding to be representing an organization that truly wants to make Hawaii better for our kids and future generations.”

A graduate of McKinley High School in Honolulu, Noreen earned her Bachelor of Arts in journalism with a focus on broadcast from the University of Hawaii at Manoa. She spent ten years working in Hawaii’s television news industry as a news and creative services producer, before transitioning to the public relations field in 2005. Prior to joining Ulupono, Noreen was the public information officer at the Hawaii State Energy Office. She serves on the board of directors of Re-use Hawaii and the communications committee of Hawaii Public Radio's Generation Listen

Fun fact: Noreen makes home cooked meals for her dogs using local produce such as kabocha and butternut squash.

kirra downing

Kirra Downing

Kirra Downing is Communication Director for DTL (detail), a Hawaiian strategy studio, and is responsible for leading the firm’s strategic communications services including public relations, community outreach, and event coordination. Prior to joining DTL in 2015, Kirra worked for Kamehameha Schools where she supported the Endowment’ s public relations and marketing efforts for the schools’ farm-to-table and conservation initiatives as well as Kamehameha Schools’ 15-year Our Kaka‘ako Master Plan.

With over 10 years of professional experience in navigating complex public relations strategies in Hawai‘i, Kirra has coordinated marketing, public relations, community engagement, and event planning efforts for various industries in Hawai‘i including commercial real estate, agricultural, conservation, and culinary.

She currently sits on the board of directors for Re-use Hawaii, Reach the Runway, and RISEHI, and is a member of the Kalihi-Palama Hawaiian Civic Club and Native Hawaiian Chamber of Commerce.

Born in Honolulu, Kirra is a graduate of Kamehameha Schools and the University of San Diego where she earned a Bachelor of Arts in Communications and minor in Business Administration.

Paul Morgan

Paul Morgan

Paul Morgan is an architect interested in sustainable living and design. He lives in Manoa Valley and is married with 3 grown kids and 3 grandchildren.